What is Retargeting?

Blam Websites • Sep 13, 2020

It turns out that over 95% of people who visit your website for the first time leave without buying anything, and then they are lost forever. Unless you can bring them back.

What Is Re-targeting? If you run a small business and sell products and services online, you know advertising plays a crucial role in driving people to your website. However what if they aren’t ready to purchase there and then after they first find your website?

Re-targeting campaigns remind your website visitors of your products and services after they have left your website without buying anything. After the website visitors have visited your site it allows you to re-target them & show your visitors relevant visual or text ads when they visit other websites. Re-targeting campaigns can be done with the help of Google Ads, Facebook re-targeting, LinkedIn Ads and other re-targeting platforms.

Serious marketers & small business owners use re-targeting as a vital strategy to connect with their customers and prospects to increase their sales and customer loyalty. Before someone decides to buy your product or service, they need to feel like they know you. A good marketing tactic to help customers make up their mind about purchasing from your website is to ensure they hear your message at least 7 times.

Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products. Plus, it’s a lot more cost-effective than other types of advertising.

When should you use re-targeting campaigns?

Re-targeting is meant to be a long-term strategy for businesses that already have a following. If your website gets at least 100 monthly visitors, Google re-marketing ads are definitely for you. Re-targeting ads are a simple, effective way to showcase your businesses top-selling products. By promoting items your current customers love can even help convert visitors into customers and increase ROI from your ads.

People who are interested in your brand & visit your site are a great audience to target when you’re launching a new product collection for example.

Your re-targeting ads will attract their eye wherever they go online, creating a clear path back to your website so they can check out what’s new.

This can be done with display campaigns using Google Ad Network for example or through a Facebook re-targeting campaign.

As a small business owner with a online presence, you’ve probably dealt with slow-moving traffic at one time or another. Re-targeting ads are a low-budget, low-effort way to display your products from your website to potential prospects. Building brand awareness includes people needing to feel they know you before they decide to buy your product or service, and re-targeting ads keep your brand in the mind for potential customers who aren’t ready to purchase when they first visit your site.

This is why Google re-marketing ads are so effective.

Our re-targeting ads use the Google Display Network to reach more than 90% of people on the internet across more than 2 million sites through the display network. Targeting audiences who have already been on your website and are aware of your brand, these previous website visitors are more likely to make a purchase on there return visit

So, If you would like to start getting the results you expect from your marketing ad campaigns or would just like a chat about how to increase your traffic online give us a call on 01709 285465 or contact us today.

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