Creating dynamic ads that can genuinely impact your business is a strategic & creative process aimed at delivering compelling messages to your target audience. These ads are designed to capture attention, engage viewers, and drive specific actions that contribute to your business goals.
RE-TARGETING Lost Customers
A No-Brainer For Online businesses
A typical e-commerce conversion rate is 2%. But what about the other 98%? Re-marketing will help convert those lost visitors into sales through targeted messaging and taking advantage of key seasonal trends.
Re-marketing is a powerful digital marketing technique when run correctly. We use complex maths when crafting your re-targeting campaigns, resulting in an increased ROI (Return On Investment).
Why Use Google
Re-marketing?
Google re-targeting technology allows you to reach out to past site visitors that did not complete a sale, therefore keeping your brand at the forefront of their searches.
We can also re-target visitors that have purchased from your website, and target them differently with unique messaging.
These are the basics;
however,
it is possible to setup complex rules that fit in with the overall strategy.
Why Use Dynamic
RE-TARGETING?
Dynamic Re-targeting pushes sales for online shops, intelligently converting purchasers with dynamic, product driven ads.
This is achieved by:
- Recommending the best offer from other similar products in the range.
- Accurately predicting purchase intent using Google’s cross-device understanding of a potential customer’s behaviour across all devices on their network.
- Optimising campaign performance by dynamically selecting the creative components that will drive sales.
Questions to Ask When Re-marketing
When setting up or optimising existing re-marketing or dynamic re-marketing campaigns we follow a fail safe check list.
It is necessary when looking at the data to identify when and how to use each form of re-marketing:
What methods can you use to divide your audience into segments?
What would your objectives be for each segment?
What message would you supply to each segment?
What technology & creative assets would be required to hit your objectives?
How are you going to measure success?
FREE 15 MINUTE MARKETING AUDIT
Your consultant will identify opportunities on how to increase sales for new and existing customers.
