What is SEO?

Matthew Wileman • Sep 06, 2020

What is SEO? - The rise of the internet now more than ever means that nearly every company is now online.

This has been bought with an ever increasing need for companies to appear on search engines. This is a way for direct visitors, clients and users to see your website. A website’s ranking in search engine results can massively affect the amount of visitors that reach your website, leading to a increase in product/service sales, and user engagement.

It is a basic principle that gives greater visibility online will lead to greater website traffic. In response to the need for good rankings in search engine results, certain developed techniques and practices that fall under the name is called Search Engine Optimisation (SEO).

What is SEO? SEO stands for “search engine optimisation”. In simple terms, it means the process of improving your website to visibility for relevant searches. The better visibility your pages on your website have in search results, the more likely you are to attract attention from prospects and existing customers to your website.

This is a series of techniques that target the algorithms of search engines & lead to a greater placement in search engine results. Instead of expensive advertising deals, a well executed optimisation strategy leads to natural long term increase in online traffic as your website becomes easier to find with a more targeted and focused approach towards the intended audience.

How does SEO work?

Search engines such as Google & Bing use bots to crawl pages across the world wide web, going from website to website, collecting information about those pages and putting them into a index.

Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. For example, content quality and keyword research along with content optimisation, crawl-ability & mobile-friendliness are important site factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient user friendly search experience. Optimising your site & making sure the content is relevant, then these factors can help your pages rank higher in search results. Unlike paid search ads, you cannot pay search engines to get higher organic search rankings.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because billions of searches are conducted every day, often with commercial intent to find information about products & services.

Search is often the primary source of digital traffic for brands & complements other marketing channels. Greater visibility & higher search engine rankings over your competition, can have a significant impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers & information. This is more likely to keep users on the result pages instead of driving them to other websites.

If you would like to build a 5 star reputation for your business or if you are not getting the results you expect from your online marketing give us a call on 01709 285465 or contact us today.

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