Why your small business needs a mobile app!

Matthew Wileman • Aug 30, 2020

Why your small business needs a mobile app! - In today’s world after the pandemic , an online presence through a mobile app plays a huge role in our lives now more than ever.

However, many small business owners still believe that having a website or a strong social media presence is sufficient enough to attract and engage their loyal customers to stay with them.

Business apps can now bridge the gap that websites and social media does not provide and have become an essential marketing tool for all businesses, since the pandemic. While many business owners are misinformed of how much developing and having an app is, or an unnecessary investment, a mobile app can actually help a small business engage with there business and build their customer base, drive sales, and improve their reputation in the market and offer even safe interaction.

Here are 10 reasons why your small business needs a mobile app !

1- More Visibility:

With a mobile app, you have the chance to put your product/service in the customer’s hands every day! An average person spends from 2 to 5 hours on their mobile devices daily, 86% of that time is on mobile apps. So whatever they are randomly scrolling through on their phone for or whatever else they are doing they’re bound to see or use your app. Your customers are more likely to contact your business and utilise your services through an app than they are through a website.

2- Strengthen Your Brand:

Your app is a part of your business’s reputation and it needs to represent your business accordingly. You can do whatever you want with your app, use your logo colors, make it trendy and fashionable or slick and clean. Most importantly, your customers need to understand your brand and grow to love it. The more users interact with your app, the more recognition your brand will get. As the word goes around, so will downloads and customer interactions. With more interaction, come users encouraged to purchase your products or service.

3-New Marketing & Sales Channel:

A mobile app is just a more advanced way to showcase your products and get your customers up-to-date with all your latest news. You can use an app to draw customers towards your business. By developing a push notifications campaign feature, you can keep them in the know with all sales, offers, and events. This is a great marketing strategy to get your customers to come back to using your mobile app and then have them engage with your business more often.

4- The Loyalty Program made easy:

One of the great ways to increase revenue for your business is creating a loyalty program. This can either be by giving points to customers each time they purchase something or creating a reward system for buying with a specific amount. By adding a loyalty program and bringing the benefits to mobile users, you’ll attract more customers and make more online sales. You can even create special offers, entice rewards for mobile users to attract downloads.

5- Faster is Better:

You want your customers to have an enjoyable experience with your business, and what better way to do that than to give them the option to reach you at any time and from anywhere. A mobile app is another communication gateway between you and your customers. By having a messaging feature and push notifications along with a help option, customers can easily reach out to you without needing to call.

6- Exclusive Customer Feedback:

What a better way to understand what your customers are thinking than to get answers from them directly?

There are multiple features you can add to your mobile app to get your customers’ reviews and preferences. You can add a pop-up review/ rating feature, gather statistics from their searches and most purchases made, or ask for feedback from time to time. The options are enormous.

7- Competitive Edge:

Many businesses, especially startups or small businesses don’t have mobile apps and those that do fail to use them properly. However, we’re in the age of digital and if you don’t implement a digital strategy into your business from its infrastructure to all its operations, your business won’t last long.

Having a mobile app will take your business to the next level and put you in the lead among your competitors. Your customers will be impressed by this advantage and it’ll make your business stand out.

8- Increase in Revenue:

According to a recent research mobile app users are spending $380 billion worldwide on in-app purchases. So it is very clear that mobile sales are on the rise and will eventually dominate all e-commerce channels if not already.

9- Gain Customer Loyalty:

Convenience and good service are two main factors that make customers stick with your business and give you loyalty. If your customers enjoy the mobile experience over dealing with slow loading websites, they’ll want to use your app again again and again. When you offer unique benefits to your customers like convenience, easy communication, exclusive discounts, and simple navigation, there’s no doubt you’ll gain their loyalty.

10 – New Audience:

A mobile app allows you to expand your business even internationally, without being tied down to your company location or local market. With an app, there’s no limit to the countries you can reach because anyone with Google Play or Apple’s App store on their phone will easily be able to download it. You’ll also get the attention of a younger crowd.

The millennial's, who spend most of their time on their smartphones and are accustomed to downloading apps . And so, this won’t only expand your customer base, it’ll take your business to a whole new level.

Do you need help with increasing traffic for your business? If you’re not getting the results you expect from your online marketing or would just like a chat about how to increase your traffic online give us a call on 01709 285465 or contact us today.

< Older Post Newer Post >

Get In Touch!

Will AI replace SEO?

By Emma Wileman • 08 Nov, 2023

It is unlikely that AI will replace SEO (Search Engine Optimisation) entirely, but it may change how SEO is conducted & evolve the role of SEO professionals. AI can certainly impact SEO in several ways. For example, AI-powered algorithms used by search engines may become more sophisticated in understanding user intent and delivering relevant search results. This could affect how SEO professionals optimise websites for search engines, by placing a higher emphasis on creating high-quality, user-focused content that aligns with search engine algorithms. AI can also assist SEO professionals in automating repetitive tasks such as data analysis, keyword research, and content optimisation. This could potentially lead to increased efficiency in SEO processes and allow SEO professionals to focus on more strategic aspects of SEO, such as developing content strategies and optimising user experience. However, SEO also requires human creativity, strategic thinking, and understanding of user behavior, which may not be fully replaced by AI. SEO professionals can still provide valuable insights, expertise, and strategic planning to optimise websites for search engines and deliver the best possible user experience. So, while AI may impact how SEO is conducted, it is unlikely to replace it entirely. SEO professionals will likely continue to play a vital role in optimising websites for search engines & ensuring that businesses achieve visibility & rankings in search results. Keeping up with emerging technologies, including AI, and adapting SEO strategies accordingly can be crucial for businesses to stay competitive in the ever-evolving digital landscape. Book a Call Today With Up2Speed Marketing Ltd & Join the A.I. Website Revolution or Get More Traffic to your website with Our SEO ! Via the below button!

SEO vs PPC ?

By Matthew Wileman • 08 Nov, 2023

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two different digital marketing strategies used to increase online visibility and drive traffic to websites.