Why your website needs a lead magnet

Matthew Wileman • Aug 02, 2020

Why your website needs a lead magnet - I am sure you have heard this more than a dozen times? You know, been on a website and filled out a form in exchange for that “important” piece of information!

This information can be in the form of a PDF for example that will solve all of your problems!

Lead magnets

Well lead magnets are designed to build trust and are so much more effective than the conventional “join our mailing list” newsletter type sign ups.

If the business is doing a good job, you will be given the opportunity to purchase from them with their follow up email campaign after value has been give for free, that is easy to consume.

“Customer Value Journey”

The Customer Value Journey (CVJ). This process we use in marketing is to map a journey that the prospect goes on when they become aware of a business for the first time.

This journey always goes through the same stages and, when understood, can be the foundation for all of your marketing activity. It's fascinating to learn that the CVJ mirrors closely the journey we go on with any human relationships.

For example, from awareness to advocate or first eye contact to marriage.

The Customer Value Journey starts with the awareness stage, and often, this means the prospect sees some form of advertising, Google search or social post that sparks their interest.

This leads to the engagement stage, where the prospect begins to assess whether they want find out more or start a conversation to undertake further information on your business.

Then we get to the lead magnet.

If the prospect is engaged with the website, they are likely to want to have a problem solved that is relevant to them, right there and then.

It’s likely the main reason the prospect landed on your website in the first place.

Therefore, a great lead magnet would offer to solve there problems quickly and easily, in exchange for an email address (and sometimes a few more details such as name and telephone number).

Effective lead magnets are marketing gold. The internet is full of examples of lead magnets, that prove that when this is done right, the results can be astounding.

There are few things to consider before embarking on creating lead magnet. The most important of which, is knowing exactly who your customer is.

We can do this by creating a customer avatar.

Customer Avatar

The customer avatar process helps us understand our ideal customer intimately. This allows us to put ourselves in their shoes and then we can determine the problem that they need solving. The core offer we are selling, will then be the solution to this problem.

Do you need help with a Lead Magnet & increasing sales for your business? Then GET IN TOUCH Today! You call us on 01709 285465 or click the button below to complete a contact form & we'll reach out to you!

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