Why are SEO Audits important?

Matthew Wileman • Dec 06, 2020

Why are Seo Audits Important? - If you are trying to improve your customer engagement online or you are wondering why your business isn't getting the traffic it needs, it may be down to simple SEO issues.

By reviewing your search engine optimisation activity, you will be able to see if the website is bringing in the traffic. This is where an SEO audit can help you maintain your SEO strategy.

By regularly optimising your website you will be able to increase traffic which will increase leads or inquiries for your business.

So why are SEO audits important? - See below

1- Website Traffic.

For small businesses that do not have a vast knowledge of search volume, impressions, or URL clicks, an SEO audit can provide this all-important insight.

Marketing consultancy firms work with companies to provide an important SEO audit so clicks and impressions are optimised. It's crucial that small businesses understand their data but also monitor it on a regular basis. This is where external help can be vital.

2- Status of Your Website.

Sometimes we can put links up and find they aren't working. The dreaded 404 error is something that can be the death knell for websites as far as their search engine rankings are concerned. While guides can show you how to fix a 404 error, broken links or pages that cannot be found are all things that can reduce your website traffic. By undertaking an SEO audit, this quickly identifies and addresses these problems.

3- Competitors.

Using an SEO audit can make you understand and where you are in the pecking order. It isn't just in relation to your search engine rankings but if you can start to see what your competitors are doing in terms of the keywords they are using, you can implement similar or the same keywords into your strategy if they are performing well.

However, it also gives you the opportunity to use keywords that aren't working for your competitors and use these to boost your ranking. However you cannot do this until you have an understanding of the competition, especially those that are higher than you in the search engine.

4- Algorithm updates.

With search engines like Google forever evolving, the algorithms are being updated to help the user experience. This can mean if you're not serving the ways of an algorithm update you could lose a significant amount of traffic. Being aware of these changes will help you to alter your website so you don't lose out on all-important traffic.

5- Website speed.

There are many tools that can help you find out if your website is slow. Also, it's important to note that if the loading process takes more than 3 seconds, a whopping 40% of your visitors will leave your website. An SEO audit will help you uncover this very simple answer.

If your business is lacking in knowledge or you are missing all-important insights, an SEO audit will help.

If you’re not getting the results you expect from your online marketing or would just like a chat about how to increase your traffic online give us a call on 01709 285465 or contact us today.

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