SEO Mistakes to Avoid

Matthew Wileman • Oct 18, 2020

SEO Mistakes To Avoid -

By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs).You must do this because the first page search results get more clicks than any other search engine results.

While working on the SEO of your website, there are a few things to be kept in mind and here are some SEO mistakes to avoid.

Unsatisfied search.

While you may write helpful content, if it isn’t well-targeted, the people finding your website may not find it useful after all.

You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go to waste.

Search intent is essentially the intent behind the search. Your website and content need to satisfy this intent by providing a solution. This is why it’s crucial to understand what the searcher is thinking when they search for something. Your website needs to provide the answer to this problem.

Traditional SEO techniques.

Just the way the internet is changing, SEO is developing and changing too. To stay at the very top of the search results, you need to keep up with these changes and apply modern SEO techniques.

If you keep applying the traditional SEO techniques, then you may end up getting penalized. The days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods.

Today, Google is smarter than before. Now, it can rank for those keywords that you have not mentioned in your content too.

Keep up to date.

As mentioned above, SEO is a consistently changing and you need to keep yourself up-to-date with all the latest happenings. This is necessary because Google keeps bringing out new updates. If you miss out on a major update, your website might get affected and you may lose out on valuable traffic.

Ignoring conversion.

The end goal of all businesses is to get customers and for that, you need to first generate leads and then convert them. However, many businesses end up ignoring conversion optimisation and only concentrate on the top of the funnel.

Instead, it’s necessary to provide everything that your leads need to become paying customers. Load them up with reviews, case studies, and show them why they must purchase from you. Make it easy for them to make the purchase as well. By ignoring conversion optimization, you may end up losing leads and hence, revenue.

It is the most important and no-cost strategy to increase your revenue that you shouldn’t ignore.

Not focusing on branding and brand searches.

“Brands are the solutions” and Google loves brands.

SEO is becoming more brand-centric day by day. Now, SEO is not just about getting traffic. You need to do it to build a brand too. If you want to win the SEO game and make your business a trust-able and profitable brand then you need to focus on branding.

You should increase brand searches for your business. When more people start searching for your business on Google, then it will automatically start to rank you on top. This is an evergreen strategy to grow your business and establish yourself as an authority.

Mobile Friendly.

If your website isn’t ready for mobiles, Google will automatically consider it unfriendly. Ensure that your website is responsive and is built it for mobiles in the first place. By tapping into the mobile traffic, you’ll also be able to increase your website’s visibility.

Being Mobile friendly and page speed are considered as ranking factors of Google search. So if you want to grow your business and get SEO success then you shouldn’t ignore this.

Unclear goals.

It’s essential to have clear SEO goals before you set out doing SEO for your website. If you don’t know what you wish to achieve from doing your website’s SEO, you’ll probably never be able to grow it. The key is to identify what you want from your website and SEO and then plan out your SEO strategy. A focused strategy will get you the results you are after.

Write for humans.

Last but not least, write your content and plan your SEO strategy for the real user not for the search engines. Ultimately, you need real customers to generate sales and revenue to run your business. Your business depends on customers and not on the search engines.

Search engines like Google are just a channel to get new customers. No one knows when Google will penalize a site and drop its rankings. But if you prefer your customers more, then there are enough chances that your customers will promote you as well as Google will also love you and rank you higher. That’s why you need to keep your customers satisfied with your services and products.

Now that you know some of the SEO mistakes to avoid, try to put in every effort into avoiding them. If you don’t design your website for mobiles, have clear goals, focus on different forms of content, you may end up suffering. Try using modern SEO techniques and keep yourself updated with the latest ones to stay ahead of the competition.

If you’re not getting the results you expect from your online marketing or would just like a chat about how to increase your traffic online give us a call on 01709 285465 or contact us today.

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