EVERY Business Now NEEDS a Future Proof Website

Matthew Wileman • Jun 23, 2020

How every business now needs a future proof website - Unprecedented times have happened! How many times have you heard the phrase since the COVID-19 pandemic shocked the world and closed us down for business? It feels like a cliche, but REALLY, how are things going to be the same again!

There are thousands of business owners lives that have changed since the pandemic. Entrepreneurs will need to adapt in all sectors moving forward, from the travel industry to leisure business, from sport to transport and so many more. All of which will now have had the lockdown hangover to deal from now on.

From a marketing point of view we’ve seen a wholesale transition to a world where EVERY business now knows they need a website, and preferable a cool one that gets results. If we go into another lockdown it will be the only way to trade and nobody wants to risk being in the same position again.

So, now every business knows they need to be online. So what do they need their website to do? What do they need there website to do to ensure they can still trade and rise above the competition, no matter what the world throws at us?

Here are five key features to future-proof any business and ensure they don’t fall behind as a result of the next global pandemic!:

1. Future-proof your website.

Updating a website can be time consuming and costly process. Ensuring hackers are kept at bay and the technology stays up to date is key. Therefore, businesses will need to have a pro-active web designer or system that either automatically updates or uses AI technology to ensure the key messages are being delivered when required.

2. Brick and mortar are they a thing of the past now?

Every shop will need a way of selling online using e-commerce technology. This may include delivery services too, but at the very least a click and collect function. This includes food, retail and even service based industries that will now deliver their products using website technology, like Zoom or Google Meet.

3. Quick and easy to update.

As so much more business will now be done online, reacting to the market quickly will be vital. Gone are the days that “Billy back bedroom” part-time web designer updates your website when he get’s around to it. Having a simple interface to do it yourself or reactive low-cost agency team to do it for you will be the norm.

4. Artificial Intelligence.

It may sound scientific or a bit futuristic but cutting edge web designers have been using this technology for years to help deliver the right messages to the right customers, at the right time, intelligently. Making this affordable now and effective will ensure businesses gain more customers and browsers will receive messages that are of interest to them when they need them the most, a win, win!

5. Social media integration.

Since the pandemic some figures are telling us that social media usage is up over 25%. Gaining this engaged audience and pointing them to your website is the perfect way of reaching the right prospects and then converting them into customers on the website. Also, showing a feed of relevant social posts on a website will now be the normal way in modern day business.

Websites are now more important then ever, even by the most traditional of businesses, as an essential part of running a company. There has never been more demand for quality, affordable websites and here at Up2Speed Marketing Ltd Websites, we’ve never been busier and that doesn't look like it will change anytime soon.

Do you need help with your future proofing your business? If so, Get in Touch today via the button below!

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